DONALD JUDD

I Always liked the work of Donald Judd, but exept for exhibitions or assignments from Dutch intitutions, his work never seemed available to us. Now there is a chance to get Judd. In Eindhoven, at Piet Hein Eek's winkel... His website states:

Medio oktober 2011 Donald Judd

Vanaf medio september 2011 presenteren we permanent het werk van Donald Judd en in het bijzonder zijn meubel ontwerpen. Donald Judd geldt internationaal als een van de belangrijkste na -oorlogse kunstenaars en een van de grondleggers van het zogenaamde'Minimalisme'.  Met de Donald Judd Foundation, gevestigd in Marfa & amp; New York, hebben we, met gepaste trots, afspraken gemaakt om zijn werk in Nederland te vertegenwoordigen. ...


Where? Here at Piet Hein Eek 


More if not all of Donald Judd at his Foundation's website, here.

HERMèS MOVES / HERMèS BOUGE

About a year ago, Japanese designer Tokujin Yoshioka made these windows for Hermès' Tokyo shop. Not able to embed the link press here. 
In olden days there used to be the so called AIDA formula, by which one could analyse the marketing possibilities of your design.
Its an advertising formula that has been time-proven for over 100 years and involves only 4 simple steps.

See the explanation of the formula beneath the picture.

Also note that Tokujin Yoshioka is a great conceptual designer, on which we will blog soon again.

AIDA 

First, you grab your prospect’s attention over what you've got to offer.
Second, you elicit their interest about what you sell.
Third, you amplify their desire to purchase your offer.
Fourth finally, you influence them to take action. Buy!

Buying seems not te be so much the objective here, but a tremendously well-done thing is achieved on the first A of attention grabbing!