Dutch as Dutch can be, but worth to be known worldwide, exactitudes
Photographer Ari Versluis and stylist Ellie Uyttenbroek systematically documented numerous identities, inspired by interest in the striking dress codes of various social groups.
They call their series ’Exactitudes’: a contraction of ’exact’ and ’attitude’. By registering their subjects in an identical framework they provide an almost scientific record of people’s attempt to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is taken to such extremes that the artistic aspect dominates the purely documentary element. Rotterdam’s heterogeneous street scene remains a major source of inspiration for them.
The book by the same name is currently out of print, but a new edition is on it's way. This time Versluis and Uyttenbroek also surveyed Praia (Cabo Verde), New York and Bordeaux. To see if their new baby is delivered, visit 010 Publishers