No, the Rise of the Rest doesn't mean the End of the West. 'Established' markets and brands will
not succumb or shrivel; the South Koreans, Japanese, Swiss, Brits, Americans, French, Germans, Norwegians, Canadians, Australians and Singaporeans will continue to forever add to the innovation pile, too.
In fact, to overlook the quirkiness, creativity, heritage & provenance, chicness, clean(er) air, freedom, joie de vivre, scientific breakthrough, societal innovation and cultural exuberance found in the 'Old World', North America, Japan and South Korea, would be a grave mistake. Many of these countries will find themselves in the top ten of happiness and quality of living indices for many years to come.
